A writer friend recently asked me for advice on sprucing up her personal website, offering to buy me a meal in exchange for my thoughts to help her prepare to work with a graphic designer and a developer. In advance of our lunch date, I gave her a homework assignment: Who are your top three desired visitors? What do you want them to be able to do on your site? Read More ›
I recently had the opportunity to head to the Québec City headquarters of one of our partners, Coveo, for some training on their product. Coveo offers a product, Coveo Enterprise Search, which is an ascendent leader in enterprise search, with a focus on advanced company-wide search of many content repositories, service and support knowledge access and web search. Read More ›
Before I was a marketer working at a high-end firm, Open Source CMS and the brave new world of content publishing already had me in its grip. It’s one of the main reasons I got into this line of work to begin with—I was already way into CMS long before I knew the word. Read More ›
The Berndt Group has received recognition by the Baltimore Business Journal in its 2013 annual Book of Lists. The Berndt Group has consistently ranked among the top Web design, IT consultant and software development firms in the Baltimore area since it came on the web scene in 1991. Read More ›
We of the digital agency world live with a pressing need for time machines. The phone rings… on the line is the Chief Marketing Officer of a large organization, who proceeds to describe his/her need for a new digital strategy; a series of new, complex web sites; and the shift of the whole organization to CMS best practices and personalized content delivery. Read More ›
As part of a multi-stage project to redevelop the University of Pennsylvania Health Systems’ (Penn Medicine’s) web sites, The Berndt Group (TBG) was contracted to develop an overall digital strategy for this very large, nationally-known health system headquartered in Philadelphia. In the context of exploding digital healthcare and general market pressures, changing revenue models, regulatory pressures, and rapidlyevolving user expectations, all major hospital systems are facing considerable challenges in formulating their next generation digital strategies. Read More ›
As IA’s, we often have to step back and try to imagine our client’s world through their eyes… and their users’ eyes… at the same time. It can get a little trippy and more than a little dramatic at times. To lighten the mood, we, Catharine and Katie, decided to apply a slightly different lens to our practice. What if, rather than imagine them as real people, we tried to imagine users as characters on a TV show? Read More ›
This post is about getting along with your code, making site maintenance enjoyable, and how modular front-end code can help solve your web site woes. Read More ›
Responsive design – the web design approach that allows one website to be accessible to a broad range of devices – has changed the web and the way we build websites. As more and more devices and screens come into play, we may find ourselves trying to predict “what’s next” so we can prepare for the unknown. But this guessing game is not one we are likely to win. Instead, web designers are better served taking a step back to determine how to accomplish the overarching goals of each website while working within the ever changing device world. Read More ›
One of the wonderful benefits of a CMS system like Sitecore is the ability to automate what can be mind-numbing repetitive tasks. I like automating publishing, so that CMS users never need to use the “Publish” button. I believe that publishing isn’t an editorial task, and so we shouldn’t expect editors to do it. But when we do this, we’re stuck with what to do about the unversioned and otherwise unworkflowed images and PDFs that editors are adding to the media library. Read More ›
